Univerisity of Qom Comparative Studies on Islamic and Western Law 2476-4213 2 2 2015 07 23 The Jurisprudential and Legal Study of Misleading Commercial Advertisements The Jurisprudential and Legal Study of Misleading Commercial Advertisements 77 98 745 10.22091/csiw.2015.745 FA Seyyedmohammad Hadi GHabooli Dorafshan 0000-0003-3227-2169 Mostafa Bakhtiarvand 0000-0003-4308-2272 Akram Aghamohammadi Journal Article 2016 03 30   <br />As a key element in each business strategy, commercial advertisements increase competition on the market through providing information and introducing goods and services. As a result, commercial advertisements play a vital role by transmitting information related to the products, and thereby they benefit both producers and consumers. Consequently, a modern capital economy without commercial advertisements is hardly imaginable nowadays. Nevertheless, by providing misleading or false information and by using confusing trademarks, some commercial advertisements mislead the consumers and cause liabilities towards them and sometimes towards the competitors (usually intellectual property owners). Through a descriptive approach, the present study explains the concept and the status of misleading commercial advertisements in the legal systems of the European Union, the United States, the Islamic Republic of Iran, and the <em>Imamiyah</em> Jurisprudence, and paves the way for the Iranian legislator to enact exact and effective laws in this field. <br />misleading advertisements.   <br />As a key element in each business strategy, commercial advertisements increase competition on the market through providing information and introducing goods and services. As a result, commercial advertisements play a vital role by transmitting information related to the products, and thereby they benefit both producers and consumers. Consequently, a modern capital economy without commercial advertisements is hardly imaginable nowadays. Nevertheless, by providing misleading or false information and by using confusing trademarks, some commercial advertisements mislead the consumers and cause liabilities towards them and sometimes towards the competitors (usually intellectual property owners). Through a descriptive approach, the present study explains the concept and the status of misleading commercial advertisements in the legal systems of the European Union, the United States, the Islamic Republic of Iran, and the <em>Imamiyah</em> Jurisprudence, and paves the way for the Iranian legislator to enact exact and effective laws in this field. <br />misleading advertisements. https://csiw.qom.ac.ir/article_745_218c31fd3d9b9718cd52ec6f8e257961.pdf