Document Type : Academicm and Research
Author
Iran , Meybod university,law department.
10.22091/csiw.2025.13022.2668
Abstract
Parallel to the development of technology, the emerging phenomenon of "celebrity" and its legal ramifications are becoming increasingly apparent, making the necessity for formulating related legal frameworks profoundly felt. Just as celebrities enjoy material and immaterial benefits by virtue of their fame, the potential for the abuse of the right to celebrity is not unlikely. Accordingly, establishing specific rules to supervise their conduct is essential. In this regard, apart from the criminal, ethical liability of celebrities, a key question arises: if a celebrity intentionally or negligently endorses a substandard product or service of another person, and as a result of this encouragement, individuals use the substandard goods or services or become victims of another's criminal behavior, is the celebrity, who has in a way misused their right to fame, liable to compensate the aggrieved party or not? This article attempts, through a descriptive-analytical research method and library research, focusing on the famous "Kourosh Company" case, to examine the arguments of proponents and opponents of liability for celebrities. The research results indicate that in most cases, guarantee is not imposed on the endorser, because the damage is attributable to the perpetrator of the harmful act, not the endorser. In other words, given that, based on the principles of Islamic jurisprudence, the basis of civil liability is the attributable cause of damage and customary attribution (orfi esnaad), concerning endorsements by celebrities and the realization of damage for victims, the damage is not attributable to the celebrities.
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